Which audit to choose: technical SEO audit or comprehensive SEO audit?
If you are launching a new site, replacing an old site with a new one, or if you encounter a decrease in traffic, you need a technical SEO audit. If your project is at a conditional “ceiling” and there is no dynamics of growth, or there is a smooth decline over a long period of time – you need a comprehensive SEO audit.
What you get as a result of the audit:
A set of documents:
1) On Stages 1-4.
– A set of terms of reference for the developer (in the language of the developer)
2) On stages 5-6:
– a comparative analysis of competitors, by which you will be able to see detailed competitor statistics
– analysis of competitors’ strategies, how and with what other players work
– recommendations for promotion strategy
– recommendations for the action plan (action map)