How to understand that the site has already been sanctioned
As a rule, we are talking about a sharp decrease in organic traffic in Google Analytics, a decrease in impressions / clicks in Search Console, a decrease in positions in search results, and the volume of site pages in the Google search index is also checked.
How to identify the specific reason for sanctions (filter)
You need to check in the Search Console menu item “Measures taken manually” – if there are restrictions – the reason is found, if nothing, the decrease in traffic may be due to:
- automatic site ranking restrictions
- Google Algorithm Update
- technical problems
- search index problems
In any of these cases, diagnostics and SEO technical audit of the site is necessary to determine the cause.
Most Common Google Filters
- Panda (Panda) – lowering a site in search results, as well as excluding sites with insufficient quality content from the search index, can pessimize the entire site.
- Penguin (Penguin) – combines factors associated with external links (spam, volume of backlinks, etc.), lowers the page.
- Over Optimization (Re-optimization) – overspam of keywords in the text and tags.
Other common reasons for traffic drops:
- Google Algorithms Update and Website Downgrading After Implementing Changes in Search Results
- Technical problems associated with the indexing of site pages
- Problems related to content and its uniqueness, quality
Where to start or how we will build work with your site
- Write to us in any way possible.
- Our team will contact you and request access to the Google console as well as analytics. We will also need additional information about the activities related to the site in the last period.
- An SEO specialist diagnoses and audits your site to identify problems, as well as analyzes traffic decline points and events related to the site and changes in Google algorithms.
- We develop a strategy for getting the site out of the filter and draw up work plans.
- Regular analytics and adjustment of the sanctions lifting strategy
- Extracting a site from a sub-filter