About the complex promotion of the site
Integrated website promotion (integrated Internet marketing) – is work with multiple channels, depending on the subject matter of the project and objectives.
We are working with the most effective promotion channels:
- Promotion in search – SEO;
- targeting Facebook/Instagram;
- contextual advertising;
- Promotion on Google Maps.
Comprehensive promotion solves the issues:
- Increase of sales
- Search for new customers
- Increase of customer base
- Improve brand awareness
And gives businesses two basic tools:
- The flow of traffic of potential customers from different sources
- “Boost” from the influence of promotion channels on each other
- Analytics, which allows you to make the right decisions
The influence of digital promotion channels on each other:
SEO or Google Ads (PPC), or SEO and PPC together?
Often these channels are compared, but it is most effective to use both advertising channels. SEO is about taking a long time and working prospectively (the result obtained stays with the site), PPC is about fast results, but brings results only when it works.
How can PPC have a positive effect on SEO? Contextual advertising is targeted traffic to a landing page, which will have a positive impact on behavioral SEO promotion factors.
How can SEO positively influence PPC? Rather not influence, but replace, for example, if keywords have too low a frequency (demand) – your ads may not be shown, due to SEO – you may get conversions for such keywords.
Which channel is more important? The main channel can be either SEO or PPC – all individually.
Is SMM influenced by SEO?
There is. Working on SMM – social media pages get more views and the site and its pages can get traffic from social media – which can have a positive impact on SEO. Beyond that:
- Social signals – user activity on the social media page, and the ability to get
- Page in the social network of the top of Google
- links that are closed with the nofollow tag (not indexed) – leave their contribution, direct and indirect.
Linking SEO in Google search and SEO in Google Maps?
Are they different areas of work? That’s right, they are three separate areas of work, but closely related to each other. SEO is working with the site, and Google Maps is working with the page in the service. In both cases, we are talking about working with the keywords, and working in conjunction can give better results.
Why our team
- We do not work with the total budget of the project (for everything) – the cost of our work, the cost of the project, the advertising budget.
- 12 years of experience in Internet marketing
- We are not only engaged in business promotion, but also in project development
- We prepare detailed reports that contain: what the team has done, what it is planning to do, statistics, the conclusion of subject matter experts of the project, etc.
- Clearly organize all processes. We can connect you to all the tasks of the project. We work in Planfix.
- We are always in touch.