SEO promotion of an English-language website abroad

What are the specifics of SEO for the English-speaking segment:

1. High requirements for content – articles must be written by a native speaker, which increases the cost of content production.
2. Another approach to link building is the need to work with Western webmasters and build a link profile by building outreach links.
3. Importance of local SEO. This is not only about working with Google My Business, but also working with local keywords, as well as local sites.
4. The strategy should include work on optimizing for voice search
5. High competition in most niches

What functions do we take over when working with your project:

— SEO of the project – all issues related to organic website promotion, full support of your team on all current project tasks related to SEO and website development.

— Program changes – preparing tasks and accompanying your developer on SEO tasks. If you do not have a developer, we select a programmer individually for your project.

— Writing and preparing content – we prepare tasks for writing and preparing content, select authors (we have a team of copywriting specialists) or interact with your copywriters. We fully accompany the process until the content is published on the site.

— Project link building according to a previously developed link placement strategy for 3-9 months. We analyze competitors and niches, determine the strategy, type of link placement, dynamics, as well as the budget, which is agreed with you.

— Website development – we develop and offer solutions for the development of the project, its structure, navigation and functionality to increase the conversion and quality of the site – as a mandatory part of the SEO process promotion.

The cost of promotion abroad depends on:

— Tasks that needs to be solved, for example, increase search traffic by two or ten times;

— Dimensions of the project itself, for example, this is a store with fifty categories, or a small corporate site with two services, of course, in the first case, the budget will be higher, while in the second, of course, it is significantly lower;

— Competition in your niche, for example if you have a mobile phone store, then the competition will be very high, as your competitors have already invested heavily in promoting their resources, and in order to achieve a result close to them, it will take both considerable time and significant investments, at the same time, if competition is low, then much less investment in the project will be required;

— The technical condition of the site, meaning the readiness of the site for promotion, its compliance with the requirements of search engines, for example, your site meets most of the requirements, therefore, you need less changes and implementations, or vice versa, your site contains a lot of errors in terms of SEO and you need to perform a lot of significant manipulations with the project before you start promotion.

Terms of promotion abroad:

Any business owner is interested in the question: “When?”. Yes, exactly how long will the site be in the TOP-10 for search queries and when will there be traffic? The answer to this question is always individual. At the same time, you should not expect results tomorrow, since in the first month of promotion, the site is audited, a semantic core is formed (requests are collected for which the site will be found by potential customers in the future), the terms of reference for optimizing the site are being prepared, after which work is carried out on terms of reference, then indexing by search engines is carried out, and only after that we get the first results.

All this takes 2-4 months, depending on the volume of the site and the work that needs to be done with it. Therefore, we do not recommend starting SEO promotion abroad (and in general) for a short period, with the exception of specific targeted SEO tasks.

What is the main difference between SEO abroad and promotion in Ukraine:

— Content – English content (or another language) costs more.

— Link building (posting links) – when promoting abroad, more emphasis is placed on working with outreach links (direct agreement with the webmaster on placement), as well as crowd -marketing, other types of links. Budgets for links above Ukraine.

— Competition – in almost all niches in the USA, Canada, European countries – the competition is higher than in similar niches in Ukraine.

— Importance of Google Maps – engagement and level of use of the service in the USA, Canada is at a high level, and requires more attention from the project owner and his contractor for promotion.

Contractor – freelancer, employee or agency:

This is the choice of everyone, but often it is based on 2 factors: the possibilities of the budget and the personal experience of the business owner (or the specialist who is responsible for promotion in the company). Let’s analyze:

Freelancer:

— Quality: indeed, there are specialists in their field and professionals, but there is also a category of specialists in everything: seo, programming, copywriting, designer, and also a contextual advertising specialist. Unfortunately, most often with this category of specialists there are difficulties in joint work and results.
— Risks: At any time, he can change his plans, abandon the project, or simply not get in touch, because. often work with a freelancer is carried out without a contract and prescribed obligations.

Employee:

— Quality: very often this is a “man orchestra”, who knows a little bit of everything or attracts freelancers to perform various stages of work on promotion. Also, often this is not due to the qualifications of a specialist, but to the delegation of everything that contains the word “site” to this specialist.
— Risks: one SEO specialist may not be enough to achieve results. The company will probably be able to resolve the issue with the content on the site, but not specifically address the issue of SEO.

Agency:

— Quality: a team works, everyone does their part of the work on the project.
— Risks: the ability to influence the promotion strategy is minimal. The agency listens to the wishes of the client, but reserves the last word.

Working in tandem – without the participation of the Customer – there will be no result

To achieve the result of the promotion, the participation of the Customer is necessary. First of all, the Customer and the Contractor are one team that strives for one common goal. If one of the parties does not cope with its task, the result may not be achieved. Sufficient and timely feedback is required from the Customer, readiness to develop the business, because no one knows their business better than him, and besides this, the coordination and provision of materials lies on the shoulders of the Customer, and the delay in these processes, as a rule, affects the timing of achieving the goal.

In the agency you get the services of a professional team, the experience of specialists who know exactly what, when and in what sequence you need to complete your project. You have your own project manager who leads the project and is the link between you and the team.