SEO promotion of a new site

Which site can be called “new” or “young”?

The most frequent question is a site that has just launched or? In terms of SEO, this is a site that is less than 1 year old, and we are talking not only about the domain name, but also the site itself, which is located on it. At the same time, it is important to emphasize that in each niche the search engine interprets the age of the site in its own way.

Common signs of a young site:
Lack of visibility in search engines;
Low volume of organic traffic;
Absence of a link profile of the site.

There are 2 main formats of work:
1) SEO support for the creation of a new site with its subsequent first indexing in Google
2) SEO support for the creation of a new site with subsequent migration from the old site to a new one with a complete transfer of information

What is the difference between the old and new site:

The tactics of promoting a young site is different from promoting an old site. It is built on the basis of analytics and a developed SEO strategy, it can have an aggressive preparation stage and “smooth” stages of implementation.

Why your project needs SEO

Starting to promote the site in the search results, the page position begins to gradually move from the last pages to the second or third, and then moves to the first – the most viewed.
But even when the site is on the list located on the first page, far from 100% of customers can go to the site. If the site is deeper, according to statistics, 15% of users open the second page, and only a third of them (5% of the total) open the third. So the first top 10 are watched by absolutely everyone? But no!

Only 50% reach the end of the top ten, which means being in the TOP-15 does not mean attracting the attention of 100% of the audience. That is why by promoting the site with a gradual increase in the ranking in the search results, the number of visitors will grow in proportion to your position in the list. Is such a prospect possible for your company’s website? The conclusion of our SEO is necessary – you can send a request for analysis and calculation here.

What functions do we take over when working with your project:

— SEO of the project – all issues related to organic website promotion, full support of your team on all current project tasks related to SEO and website development.

— Program changes – preparing tasks and accompanying your developer on SEO tasks. If you do not have a developer, we select a programmer individually for your project.

— Writing and preparing content – we prepare tasks for writing and preparing content, select authors (we have a team of copywriting specialists) or interact with your copywriters. We fully accompany the process until the content is published on the site.

— Project link building according to a previously developed link placement strategy for 3-9 months. We analyze competitors and niches, determine the strategy, type of link placement, dynamics, as well as the budget, which is agreed with you.

— Website development – we develop and offer solutions for the development of the project, its structure, navigation and functionality to increase the conversion and quality of the site – as a mandatory part of the SEO process promotion.

The cost of SEO promotion depends on:

— Tasks that needs to be solved, for example, increase search traffic by two or ten times;

— Dimensions of the project itself, for example, this is a store with fifty categories, or a small corporate site with two services, of course, in the first case, the budget will be higher, while in the second, of course, it is significantly lower;

— Competition in your niche, for example if you have a mobile phone store, then the competition will be very high, as your competitors have already invested heavily in promoting their resources, and in order to achieve a result close to them, it will take both considerable time and significant investments, at the same time, if competition is low, then much less investment in the project will be required;

— The technical condition of the site, meaning the readiness of the site for promotion, its compliance with the requirements of search engines, for example, your site meets most of the requirements, therefore, you need less changes and implementations, or vice versa, your site contains a lot of errors in terms of SEO and you need to perform a lot of significant manipulations with the project before you start promotion.

Promotion deadlines:

In the first month of promotion, an SEO audit of the site is carried out, a semantic core is formed (requests are collected for which the site will be found by potential customers in the future), a technical task for optimizing the site is prepared, after which work is carried out on the terms of reference, then indexing by search engines is carried out, and only after that we get the first results.

All this takes 2-4 months, depending on the volume of the site and the work that needs to be done with it. Therefore, we do not recommend starting SEO promotion abroad (and in general) for a short period, with the exception of specific targeted SEO tasks.

Contractor – freelancer, employee or agency:

This is the choice of everyone, but often it is based on 2 factors: the possibilities of the budget and the personal experience of the business owner (or the specialist who is responsible for promotion in the company). Let’s analyze:

Freelancer:

— Quality: indeed, there are specialists in their field and professionals, but there is also a category of specialists in everything: seo, programming, copywriting, designer, and also a contextual advertising specialist. Unfortunately, most often with this category of specialists there are difficulties in joint work and results.
— Risks: At any time, he can change his plans, abandon the project, or simply not get in touch, because. often work with a freelancer is carried out without a contract and prescribed obligations.

Employee:

— Quality: very often this is a “man orchestra”, who knows a little bit of everything or attracts freelancers to perform various stages of work on promotion. Also, often this is not due to the qualifications of a specialist, but to the delegation of everything that contains the word “site” to this specialist.
— Risks: one SEO specialist may not be enough to achieve results. The company will probably be able to resolve the issue with the content on the site, but not specifically address the issue of SEO.

Agency:

— Quality: a team works, everyone does their part of the work on the project.
— Risks: the ability to influence the promotion strategy is minimal. The agency listens to the wishes of the client, but reserves the last word.

Working in tandem – without the participation of the Customer – there will be no result

To achieve the result of the promotion, the participation of the Customer is necessary. First of all, the Customer and the Contractor are one team that strives for one common goal. If one of the parties does not cope with its task, the result may not be achieved. Sufficient and timely feedback is required from the Customer, readiness to develop the business, because no one knows their business better than him, and besides this, the coordination and provision of materials lies on the shoulders of the Customer, and the delay in these processes, as a rule, affects the timing of achieving the goal.

In the agency you get the services of a professional team, the experience of specialists who know exactly what, when and in what sequence you need to complete your project. You have your own project manager who leads the project and is the link between you and the team.