SEO case: promoting condominium management services in Canada

About the project

When we started - the site had a few basic pages. After studying competitors and analyzing keywords, we determined the need to create local pages for cities, as well as to work closely with the blog.

Type of site services
Niche comprehensive condominium management services
Timeline as of February 2023
Promotion region Greater Area Toronto (GTA)
State of the site site with history

Challenges and goals

Project issues

Problem #1
Outdated website design
Problem #2
Lack of a blog for content marketing efforts
Problem #3
Lack of position in Google local search

Project goals

Goal #1
Increased traffic
Goal #2
Increase in the number of requests
Goal #3
Improved download speed

Description of strategy and solutions

How we proceeded with the project:

When we started – the site had several main pages. After studying competitors and analyzing keywords, we determined the need to create local pages for cities, as well as to work closely with the blog.

Semantic kernel was collected and work was done to implement the main keywords into targeted commercial pages. The traffic figures increased after the robot started to expand the structure of the site and increase additional keywords in the search results due to the expanded semantics.

Stages of SEO strategy implementation:

Stage 1. Technical audit, implementation of important edits

Stage 2. Preparation of semantic kernel

Stage 3. Optimization of important commercial pages

Stage 4. Introduction of new location pages

Phase 5. Redesigning service pages

Phase 6. Preparation of content plan and work with blog articles

Results

from 450 to 1200 new users per month
by 300% traffic growth for 6 months
TOP 5 locally searched

Expertise

Systematic work with the site in conjunction with constant communication with the client and his involvement in the work, as well as some changes in the promotion strategy in the process, led to a significant increase in traffic from the search engine since August 2023. At the moment, the site receives a stable traffic of 1200 hits per month. After updating the content plan in May, it is planned to increase the frequency of publications, which in turn should improve both the visibility of the site on near-niche queries and attract new users to the site.

Alexander KovalenkoCEO/founder