SEO case: from 2k to 11k organic traffic - promotion of a watch store

About the project

Online store of brand watches and other accessories with a huge assortment of goods, which was regularly replenished with popular novelties. The region of promotion is Kazakhstan. A project with pronounced seasonality in December, February and March.

Type of project online store
Nisha branded watches
Timeline 1.5 years
Initial state of the site limited opportunities for software implementation, initially underdeveloped for seo functionality
Promotion tasks traffic growth

Challenges and objectives

Project Challenges

Problem #1
Limited software implementation options - site on the InSale platform
Problem #2
Unfinished functionality for seo, on our requests the developer made improvements
Problem #3
Missing landing pages for cross-category
Problem #4
Necessity to implement additional filter pages

Project Objectives

Goal #1
Elimination of technical defects of the site, finalization of Seo-functionality
Goal #2
Position promotion for query groups of priority brands
Goal #3
Promotion by traffic. Increasing the target attendance of the resource
Goal #4
Creation of additional landing pages

Description of strategy and solutions

Promotion strategy

Analysis of competitors and introduction of changes according to the analysis
Elimination of technical deficiencies (removal of duplicates, work with the index)
Regular expansion of the core of queries and assortment (we started with 300 queries, at the moment about 1000).
Purchase of links
Basic optimization: writing texts, adding meta-data, optimizing images, headings.

Stages of work

Connecting webmasters
Changing robots.txt file
Replacing sitemap.xml
Implementation of micro markup of organizations, products, breadcrumbs
Improving site loading speed
Closure of external links from indexing
Realization of meta data for category and product pages by template
Realization of additional side menu with links to landing pages of cross categories
Realization of meta data for category and product pages according to the template
Expansion of the core by new assortment and priority categories
Competitor analysis in TOP 10
Displaying social media widgets, adding like buttons to product pages
Writing and adding texts to all pages of the site
Realization of “See also” block on product pages
Purchase of links from social networks – to speed up re-indexing
Purchase links from blogs
Analyzing competitors in TOP 10
Monitoring information on Google Webmaster
Writing articles for blog

Promotion results

2k to 11k increased traffic
from search engines
+41% in the top 10 bringing targeted key
queries to the TOP
+54% increasing visibility
in the output

Expertise

We helped an online store of brand watches to reach the first positions in the search results for keywords and reduce the cost of paid advertising by 3 times.

Alexander KovalenkoCEO/founder Advermedia