SEO case: Internet-store of auto parts in Ukraine — increased x2.5 organic traffic

The site is large, with a large assortment, had a good technical condition and basic content, and the main task was to strengthen the site to get maximum results in terms of traffic and positions. So we analyzed the competitors in the niche and began to move in several directions at once: content and links.

Stage 1: Site audit and making necessary corrections

Initially, conducted a general audit of the technical part. We had to make a few small but significant changes, such as the introduction of micromarkup. Then the site was checked for correctness and quality of meta-tag templates, the task on optimization of titles and meta-descriptions with addition of special symbols on all types of categories was made. It was necessary to carefully implement any changes, as the site partially had a position in the top.

Step 2: Preparation of the semantic core and content

Since the site presented a large assortment and didn’t need to create new categories, we acted like this:

• Divided the movement to collect the semantic core and prepare the content into iterations
• Together with the client, we prioritized car brands and categories of parts for them
• We prepared the semantic core and concurrently prepared the TOR for the texts for the priority categories
• For the maximum coverage, we prepared text templates for the typical pages
• Along with this, prepared a content plan and started writing articles for the blog.

Step 3. work on link profile

The project already had a reference profile, so in order to understand the further movement, we conducted an in-depth analysis of the current links of the project and competitors’ links. We needed to determine:

– the number of donors and backlinks we needed

– types of links to focus on (crowdsource and articles)

– link growth rate

– necessary budget

On the basis of these data, we made a reference strategy and set to work.