About the project
A project to sell commercial charging stations in the U.S. and Canada that target indoor station use by private and public enterprises. With a particular focus on innovative power solutions, they have created many product lines that offer new and exciting ways to manage energy.
With sustainability and cost efficiency as the strongest driver, the company has developed first a unique method to combat the looming fear of exceeding the power grid limit, and then the most reliable commercial EV charging station in the industry. The company has developed a unique method to combat the looming fear of exceeding the power grid limit, and then the most reliable commercial EV charging station in the industry.
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Type of project
NDA, manufacturer's website
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Niche
commercial vehicle charging stations
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Timeline
10 months
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Promotion region
USA
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State of the site
required programmatic changes
Challenges and goals
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Problem #1
Program changes by the developer on the site took longer than we expected
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Problem #2
The competition in the theme is very high, given the limitations of the budget - have chosen narrower areas in which it would be possible to take a higher position
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Problem #3
Content writer client was not ready to give more than 1 material a month in the beginning - changed the process of preparing a writing content and increased this volume to 7-10 materials
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Problem #4
Low site load speed. We managed to improve the performance, but some problems with it remained.
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Goal #1
Technical SEO optimization
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Goal #2
Implementing a link profile expansion strategy
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Goal #3
Launching a content strategy for a blog
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Goal #4
Introduction of individual pages by area
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Goal #5
Working with commercial keyword groups
Description of strategy and solutions
1. Project Objective:
To increase organic traffic
2. SEO strategy of the project:
After detailed analysis and research of the niche defined the reference points of the strategy:
- Technical seo optimization of the site
- Implementation of a strategy for expanding the link profile
- Launch of the content strategy of the blog
- Working with commercial keyword groups
- Implementation of individual destination pages:
— Apartments and Condos
— Auto Dealerships
— Fleet
— Governments
— Hospital
— Hotel
— Installers
— Schools
— Workplace
3. Global phases of the project:
Stage 1:
- Technical SEO audit & GSC analysis
- Formation of tasks for the developer
- Detailed analysis of competitors
- Defining long-term goals of the project
- Development of SEO strategy for 6-12 months
- Creation of backlinks placement strategy for 3-9 months
Step 2:
- Collection of keyword lists by commercial group
- On-page optimization – Creating a content plan for commercial pages
- Support for the developer on technical SEO optimization
- Formation of the position tracking system
- Developing a content plan for the blog
- Starting work with backlinks – the start of placement
Stage 3:
- Usability audit of the project
- Realization of the content strategy of the blog
- Expansion of the service pages according to the target audience
- Integration of question and answer blocks
- Comprehensive iterative optimization of priority pages
4. Difficulties encountered:
- Program changes by the developer on the site took longer than we expected
- Competition in the subject is very high, taking into account budget constraints – we chose narrower areas in which we could take higher positions
- Content writer of the client was not ready to give out more than 1 piece of content a month in the beginning – we changed the process of content writing and increased this volume to 7-10 pieces of content
Results
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х4,5
organic traffic (from 0k to 4.5k)
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245k/month
site impressions in search results
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+275%
profile links for the site
Expertise
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Other cases
Ukraine, Great Britain - official website of Nemiroff
