SEO case study: Website selling mobile proxies – x15 increase in organic traffic

1. How we moved forward with the project:

The website was very small, offering only one service. It was in good technical condition and had basic content. The main task was to strengthen the website to achieve maximum results in terms of traffic and rankings.

Therefore, we analyzed competitors in the niche and started moving in several directions at once: blog content and links. We focused all our attention on optimizing the service page and affiliate pages, developing the “Blog” section, actively writing articles every month, and link building.

2. Stages of SEO strategy implementation:

Stage 1. Website audit and necessary corrections:

Initially, we conducted technical and visual audits for the website. Several minor corrections needed to be made, such as implementing FAQ micro-markup and adding a “Blog” section.

We connected the website to analytics and position tracking services. Later, we analyzed search results and errors in GSC, which resulted in the removal of junk pages from the results and the creation of technical specifications for fixing errors.

Stage 2. Preparation of the semantic core and content:

We collected the semantic core for the website’s services. We suggested expanding the site structure based on the collected data. We expanded the language versions on the site.

Next, we checked the site for correctness and quality of meta tag templates, and set a task to optimize titles and meta descriptions with the addition of special characters.

We collected requests and prepared technical specifications for informational articles. We regularly filled the blog with topics where proxy services could be useful.

Based on the analysis, we created commercial pages “Proxies for use in various areas and programs.” This helped increase the frequency of requests to purchase the package of services provided.

Stage 3. Implementation of a link strategy:

To understand the next steps, we conducted an in-depth analysis of our competitors’ current links. We needed to determine:

• the number of donors and backlinks we needed
• the types of links to focus on (crowd links and articles)
• the rate of link growth
• the necessary budget

Based on this data, we developed a link strategy and got to work. External promotion activities were carried out regularly to gradually increase the link mass. The link strategy was constantly reviewed over a period of 4-6 months, and we monitored the profit from backlinks using various methods.

Stage 4. Introduction of new service categories and expansion of geolocation services:

New commercial pages for related services were created to expand the site structure. Language versions were also expanded and pages with rates for priority countries were created for promotion.

Results

Traffic growth:

• positive dynamics of clicks and impressions on GSC

Indicators 16 months ago:

• Clicks 18
• Impressions 310

Indicators after 16 months:

• Clicks 820
• Impressions 46K
• Organic traffic over two years grew from 350 to 11K users

• The increase in organic traffic during the last year of promotion can be seen in the Analytics screenshot, from 180 to 1,100 users per day.

Comparison of periods in 1 year

Traffic from organic search results grew by 959% over the year and is the main source of traffic to the site.

• increased visibility and authority of the site

• growth of keywords and their positions

According to Ahrefs analytics, more than 1.3K out of 2.6K keywords were in the TOP 10

• the number of organic pages has also increased significantly
• backlink dynamics over 2 years

Currently, the number of donors is close to 800, with over 2.1K backlinks and a DR of 34. Information from the website is cited via AI.