SEO promotion of clip-in hair atelier in USA - x13 organic traffic

How we moved through the project:

Maximized technical fixes, filled category pages with content – made the site more relevant and user-friendly to maximize organic traffic and position results. We analyzed competitors in the niche and started moving in several directions at once: content and links.

Stage 1: Audit of the site and making the necessary corrections

Initially, we conducted a general audit of the technical part. It was necessary to implement several small but significant changes, such as the introduction of micro markup, customization of canonical pages, closing unnecessary pages from indexing.

Stage 2: Preparation of semantic kernel and content

Since the site is not a large assortment and did not require the creation of new categories, we acted as follows:

• We divided the movement on the collection of semantic kernel and content preparation into iterations
• Together with the client we prioritized the categories
• We prepared the semantic kernel and, in parallel, TOR for texts for categories
• Together with this, we prepared a content plan and started writing articles for the blog.

Step 3: Work on the link profile

The project already had a weak link profile, so to understand the way forward, we analyzed the project’s current links and those of competitors. We needed to determine:

• the number of donors and backlinks we needed,
• the types of links we needed to emphasize (crowdlinks and articles),
• the rate of link growth,
• the required budget

On the basis of these data, we made a link strategy and started working.