SEO Case: Online English School in Ukraine — x10 organic traffic

How we moved through the project:

The site was on an old domain, we needed to perform a migration to the new domain. The site already had a certain structure of pages that needed to be expanded. There were also articles placed on the old domain and did not have language versions. Was analyzed competitors in the niche and began to move in several directions at once: expanding the structure of the site, building up the link mass.

Stage 1: Auditing the site and making necessary corrections

Initially, the site was transferred to a new domain name. Conducted a technical audit, adjusting the loading speed of the site. Work was carried out to improve the indexing of pages.

Step 2: Semantic Kernel and Content Preparation

To expand the pages on the categories of training, and development of the blog performed work on :

• Analyzing the niche and the need to add new categories
• Preparation of semantic kernel and creation of TOR for writing texts for new categories
• Development of a content plan. Collection of semantic kernel for articles and writing texts for the blog.
• Optimization of existing articles translation to the ukr.version.

Step 3: Work on link profile

The project was working on building link mass, which were determined in the analysis of competitors in the niche:

• we studied the dynamics of the competitors’ link profile,
• determined the types of links that we need,
• the number of links for promotion,
• the quality of links,
• etc.

On the basis of these data, the link strategy and budget for the next 3-6 months of work were derived.