Case: Targeted advertising +150k impressions for garage door service in the USA

About the project

The company has been in business for 34 years. Quality and fast garage door installation in the USA.

Problem: get bids with contacts and service address for free estimate and taking measurements to calculate future doors.

Project type service site
Nisha garage door installation and maintenance in the USA
Timeline 3 months
Promotion tasks lead generation through targeted advertising

Problems and solutions

Problems

Problem #1
Niche with a long decision cycle for purchase
Problem #2
Insufficient information about the services provided on social media pages

Solutions

Goal #1
Detailed study of the niche and competitors, preparation of a promotional offer and testing of different audiences
Goal #2
Derived detailed TORs for the design and maintenance of social media pages

Description of strategy and solutions

Thesis plan of work on launching targeted advertising

1. Organization
– brief questions
– access and billing
2. Preparation
– advertising room preparation
– pixel installation
– domain confirmation
– event setup
3. Parsing social media pages, landing page.
4. Competitor analysis. Analyze content and landing pages of competitors, their advertising
5. Preparing a strategy. After studying all the information, choose an advertising strategy
6. Preparing creatives
– Requesting content from the client (photo/video, promotions/outp, etc.)
– Developing creatives or video content
7. Setting up an advertising campaign. Directly creating and customizing advertising campaigns (audience, ads, etc.)
8. Launch and testing. We monitor, analyze, adjust advertising campaigns and ads on a daily basis
9. Reporting. Analyze the performance of advertising campaigns, prepare new solutions to increase dynamics

Now more details about some of the steps.

We studied the niche and analyzed competitors:

Selected several classroom options:

Prepared creatives and ads:

Launched ad campaigns to fill out lead forms and send messages to messengers:

Promotion results

+150 к ad impressions
60+ targeted applications
3$ price per click

Expertise

Advertising this service is a difficult niche, due to the long buying cycle. In other words, a consumer who has shown interest in gate installation may take a month or even more to make a final decision. In addition, this is a business that requires time to prepare a commercial proposal, travel to the site, take measurements, select various components and so on.

Alexander KovalenkoCEO/founder Advermedia