Google Maps case study: Local promotion in the U.S.

About the project

A local company that deals with garage doors in the state of Florida, USA. The company's main areas of focus are services such as:

repair
installation
service

They also sell garage doors of different manufacturers.

The company provides its services for both individuals and commercial facilities and serves more than 40 cities.

Type of project service site
Niche Garage door installation and repair
Timeline 7 months
Promotion region USA
Landing Pages low-filled company profile, another company tied up, low number of users

Problems and solutions

Project issues

№1
Lack of growth of traffic on Google Maps, low number of conversions from the maps to the site
№2
Lack of information in the company's profile (company's card had not enough information for users)
№3
Inconsistency of the stated field of activity and company address (the company's card contained incorrect information, the data differed from the data on the site)
№4
Insufficient number of reviews, poorly developed communication with users through Google Business
№5
Problems with the confirmation of the company in Google Business

Goals

№ 1
Reaching and staying in the top Google Maps by priority requests in the necessary locations
№ 2
Increase in the number of users on Google Maps, the growth of traffic on the required locations
№ 3
Filling the company's profile with quality correct content to attract the target audience
№ 4
Solving problems with the confirmation of the company in Google Business and launching the company

Promotion strategy

At the beginning of the work with the company profile we faced a problem with the confirmation of the company name in G.Biznes (another name was registered), also the company card was poorly filled, the address and the field of activity were specified incorrectly, there was no interaction with the users through G.Maps, no work was carried out to optimize the search in G.Maps. That is why we defined the main actions of the project:

filling out the company card
optimization of the company’s name
building up reviews

How we moved on with the project:

Stage 1: Analysis of competitors on Google maps

Analysis of competitors in our location was conducted in order to understand the local niche, the data were collected on the main companies in the output of Google Maps. As a result – identified the necessary amount of work

Step 2: Filling up company card

Optimized company card in G3 Business:

Optimized company name for key queries
Filled in the description of the company
updated the address of the company
Added information about services offered
added a photo.

Step 3: Work with feedback

On the basis of competitor’s data we started to write reviews in G.Maps. The work on writing and posting reviews was carried out systematically on a permanent basis for the organic growth of reviews to the required quantity.

Step 4: Work with FAQs

Analysing the results of G.Maps search, we prepared and placed frequent Questions and Answers in this niche

Results

х30 posted reviews
on Google Maps (from 3 to 91)
+93% user clicks
to the company page
х6
company profile views in Google Maps

Expertise

Google Maps is one of the key sources of getting them. If you provide services of any profile in your city - you need to start with Google Maps. Chances are, you already have an account and you are in Google Maps, you do not know how to improve the performance, and our team are the guys who will organize the growth of your point in Google Maps to attract new customer contacts.

Alexander KovalenkoCEO/founder