SEO case: Promotion of wedding dresses website in Australia

1. How we moved through the project:

The first priority was to expand the structure of the site to maximize traffic and position results. Therefore, we analyzed competitors in the niche and started moving in several directions at once: content and links.

2. SEO-strategy of the project:

Having collected all the necessary data on the project and on competitors, we formed the main directions of SEO-strategy:

• Collection of semantic kernel
• Preparation and implementation of content strategy
• Preparation and implementation of content strategy
• Blog development
• Implementation of backlink strategy

3. Stages of SEO strategy implementation:

Stage 1: Website audit and making necessary corrections

We conducted a technical audit of the site and Google Search Console audit and derived tasks for developers. We checked the site for correctness and quality of meta tags, derived the task for template titles and meta descriptions.

Stage 2: Preparation of semantic kernel and content

We collected semantic kernel to maximize the structure of the site and the creation of filters. We prepared TOR for texts for product categories. In parallel, we prepared and agreed on a content plan for the blog, after which we began the systematic placement of new articles.

Stage 3: Working on the link profile

We analyzed our backlink profile and competitors’ links, on the basis of which we formed our backlink strategy. Since the niche is competitive, we started placing quality links. Emphasis is made on:

• outreach articles
• guest posts
• crowdsource links

These improvements led to increased visibility of the site in search engines, increasing organic traffic.