Case: SEO promotion of the medical website of a network of private clinics in Ukraine

About the project

The site was newly launched, some pages were already created, some were just planned. There were quite a lot of technical errors on the site (not only on SEO).

Type of site medical clinic chain website
Niche medicine
Timeline 1 year
Promotion region Ukraine
State of the site new site

Challenges and goals

Project issues

Unable to edit
New site on own CMS, many technical errors
Incorrect indexing settings
A large number of unoptimized pages
Problems with meta tags
Medical topics - a complex process of content preparation

Project goals

Semantic kernel creation
Increase organic traffic
Content and metatag optimization
Increase the number of entries through the website
Setting up correct indexing
Eliminate technical errors on the website

Description of strategy and solutions

How we acted on the project:

When we started – the site was newly launched, some pages were already created, some were just planned. There were quite a lot of technical errors on the site (not only on SEO). So initially we conducted a seo audit and sorted out the main problems. After that we prioritized the service catalog together with the client and started processing. In parallel, we launched work on content marketing of the blog and expanding the link profile of the site

Stages of SEO strategy implementation:

Stage 1. Technical audit, implementation of important edits

Stage 2. Preparation of semantic kernel

Stage 3. Optimization of important commercial pages

Stage 4. Introduction of new pages

Stage 5. Implementation of language versions

Stage 6. Preparation of content plan and work with blog articles

Results

х10 organic traffic
+2700 new users
TOP 10 increased the word
count from 10 to 350

Expertise

The first thing we encountered was medical topics and high demands on the quality of content. All the content was prepared together with doctors. The second thing is the number of service pages - there are quite a lot of them. On average, monthly growth of new users varies from 250+ to 500+, in May the traffic from organics has already reached 2500 clicks, and we started working with 380 clicks from the search engine.

Alexander KovalenkoCEO/founder