SEO case: Promoting the official Nemiroff website from 1,300 to 4,800+ traffic

We corrected technical errors as much as possible, filled product pages with content, and made the site more relevant and user-friendly to achieve maximum results in terms of organic traffic and rankings. We analyzed competitors in the niche and started moving in several directions at once: content and links.

Stage 1. Website audit and necessary corrections

First, we conducted a general technical audit. Several small but significant corrections needed to be made, such as:

• implementing microdata markup,
• configuring canonical pages,
• correcting server response codes,
• and closing unnecessary pages from indexing.

Stage 2. Preparing the semantic core and content

Since the website does not offer a wide range of products and there was no need to create new categories, we proceeded as follows:

• We divided the process of collecting the semantic core and preparing content into iterations
• Together with the client, we determined product priorities
• We prepared the semantic core and, in parallel, the technical specifications for the product texts.
• We prepared the technical specifications for the creation of the “Cocktails” category.
• We collected the semantic core for cocktails and prepared the technical specifications for recipes.

At the same time, we prepared a content plan and started writing articles for the blog.

Stage 3. Work on the link profile

The project already had a weak link profile, so to understand how to move forward, we analyzed the project’s current links and those of its competitors.

We needed to determine:

• the number of donors and backlinks we needed,
• the types of links to focus on (crowd links and articles),
• the rate of link growth,
• the necessary budget,

Based on this data, we developed a link strategy and got to work.