Site for the sale of sports fields in Ukraine — an increase of 300% organic traffic

When connecting to work on the project, the task was to organize the correct move of the site – combining two domains: the service site and online store. At the same time, it was necessary to get the result in a short time, so we moved in several directions at once:

Direction 1: Technical part.

There were 2 main technical tasks:

• Technical audit of the main site and making necessary revisions.
• Organization of relocation from another site to the main one and control over the correctness of the move.

We prepared all the necessary technical tasks for the developer and provided full support at all stages until the complete relocation and full launch of the site.

Direction 2. Content

Semantic core was absent, there was no understanding of the niche, so within the first month of work, we have prepared:

• In-depth analysis of competitors
• Complete semantic kernel.

Next, on the basis of these data, we formed the structure of the site, and together with the client, identified priority areas in which we began to prepare content filling.

Direction 3. Link Profile

Here we started with an analysis of competitors’ links and prepared our own strategy for working on link traffic, which included

• the number of backlinks needed
• types of links needed
• required budget
• period for achieving the objectives

Next, began the monthly work to strengthen the link profile of the project.