About the project
Because of the specifics of the topic, a content strategy was chosen to promote the site. An additional advantage of the project is the regular provision and generation of information by the client for the portfolio section and maintaining a Facebook group.
The advantage of the site is its narrow thematic focus and relatively little competition from other companies. Forecasts for the project - the continuation of positive dynamics, the development of new areas of services.
-
Type of project
services
-
Niche
Installation, cleaning, maintenance of ventilation and chimneys
-
Timeline
10 months
-
Initial status of the site
new site without content, with a basic list of services and prices
Challenges and goals
-
Problem #1
A new version of the site was launched, so initially the resource was completely empty, the pages were filled with "fish. Content was created by us from scratch on the basis of information from the Internet, as well as the client's answers to our questions. It took the first two months of promotion.
-
Problem #2
A spam was detected on the old version of the site, a warning about which remained in the webmaster. The malicious code was removed, but erroneous pages with a 404 error remained in Google search results, it was necessary to exclude them from the index, and then an application was filed to fix the error.
-
Цель №1
Увеличение количества заказов
-
Цель №2
Рост органического трафика и позиции в топ-10 Google
Description of strategy and solutions
Promotion strategy. How we solved difficulties
- We studied the demand for services on the subject, together with the client we defined 15 basic services for promotion.
- Were created additional pages of services, for example in the installation of chimneys added pages: Stainless steel chimneys, chimneys for the bath, chimneys for gas boilers, sandwich chimneys. Total deducted 13 additional pages.
- For each service, the maximum number of keywords was gathered – the site topic is narrow, the final core of over 300 key phrases. All pages are optimized for the requests, texts are prepared.
- Relevant prices, tables with price lists, images in the text were added.
- The Client has prepared some short videos by himself, which we showed on the pages of services through youtube channel.
- Since the subject matter closely overlaps with the information output, the content on the pages of services requiring dostyatki is regularly supplemented.
- The Portfolio section of the site is actively filled with fresh photos of objects
- Writing articles on the subject for informational keywords – 1-2 articles per month
Results of work
- Increasing the number of key phrases in organic Google search
Optimization of the site for the developed semantic core, as well as writing articles has provided an increase in the number of phrases in search growth of 400%.
- Increase the visibility of the site on Google
Promoting the site by inquiries allowed to get positive dynamics of the site’s visibility in the organics and increase site visibility by 700%.
- Growth of positions in the Google query core
At the start of promotion on the collected semantic core site had the following positions:
top-50 – 15%
top-20 – 8%
top-10 – 3%
top-5 – 2%Results after 8 months:
top-50 – 79 (+64%)
top-20 – 58 (+50%)
top-10 – 40 (+37%)
top-5 – 30 (+28%)
top-3 – 22 (+22%)
top-1 – 13 (+13%)
- Graph comparing the results before and after the start of the promotion
- Organic traffic growth
For 8 months organic traffic has a stable growth rate of +15-20% compared to each of the previous months. At the end of eight months the growth was about 700%.
Promotion results
-
+64%
growth of positions
for 10 months -
+700%
increased site traffic
from organic search -
+64%
increased growth
requests in organics
Expertise
