SEO case study: from 30 to 3600 organic traffic — website promotion for a legal services company

SEO strategy of the project:

After conducting a website audit and niche analysis, we formed a project strategy.

Key points:

• Technical optimisation of the website
• Preparation of the semantic core
• Expanding the site structure: creating separate pages for the company’s business areas and locations
• Implementation of a backlink strategy
• Implementation of a content strategy for a blog

Stages of SEO strategy implementation:

Stage 1:

• Technical SEO audit and GSC analysis
• Preparation of technical specifications for the developer
• Detailed analysis of the niche (competitors)
• Development of an SEO strategy
• Preparation of a semantic core for services
• Preparation and approval of the list of new pages
• Development of a backlink strategy
• Preparation of a content plan for the blog
• Preparation of the first technical specifications for creating pages

Stage 2:

• Preparation of the semantic core for locations
• Formation of a position tracking system
• Creating service pages
• Creating template pages for locations
• Starting the backlink strategy
• Start of the content plan for the blog
• Work on improving indexing

Stage 3:

• Systematic movement on the placement of backlinks
• Systematic tracking of positions and on-page optimisation
• Systematic filling of the blog according to the content plan
• Carrying out work to improve the functionality of the site
• Improvement of linking

Summing up the results

At the start of the project, the website had no structure and no traffic, and its SEO performance was very weak. Due to a set of optimisation works, expansion of the structure, launch of the content plan and implementation of the backlink strategy, we have a rapid development of the site, the project receives proper growth in organic traffic, and our team receives positive feedback from the client.