1. Introduction.
When you search for “Wix website promotion”, you may come across the opinion that effective promotion of a resource on this platform is complicated, time-consuming, and does not bring proper results. In the article below, we debunk the myth and tell you how to optimize a website made on Wix. As a bonus, we give you a personal checklist that will help you get closer to the first lines of search results.
2 Features of SEO website promotion on WIX
Websites on Wix are made intuitively, without knowledge of programming and layout. However, this advantage of development turns into a disadvantage for SEO optimization: the inability to make changes to the source code limits the actions and website promotion on Wix becomes more difficult.
What features to consider if you plan to promote your website on Wix:
- SEO can only be set up using basic tools;
- limited functionality for technical optimization (we will tell you more below);
- you cannot influence the loading speed;
- robots.txt can be edited only when a personal domain is connected,
- there is a Wix SEO Wiz module for developing a search engine optimization strategy.
The last point gives the optimizer a number of advantages.
3. Wix SEO features
The basic functions and tools for setting up SEO optimization are described in detail in the relevant Support section. SEO website promotion on Wix today is a fairly strong set of SEO functionality:
| Robots.txt | It is generated automatically. If necessary, you can edit it to tell search engines how to crawl and index pages. |
| Sitemap | It is generated and automatically kept up to date. |
| Server-side rendering (SSR) and smart caching | Pages are generated on the server, and static information is automatically cached. This allows search engines to scan and analyze content faster. |
| Structured data | They are added to pages automatically. They are edited using the StructuredData API, improving the interaction of search engines with the resource. |
| Canonical tags for duplicate pages | “rel canonical” for ‘correct’ URLs is set automatically with an option to edit. |
| Massive 301 redirects | In the dispatcher, redirects can be configured manually and in bulk – up to 500 URLs at a time. |
| Meta tags | Title, Description, and Open Graph tags are created automatically for all pages with the edit function. |
| SEO templates | You can customize meta tags, as well as set up the logic of their generation for one type of page. |
| Log files | You have access to server logs where you can view information about how search engines crawl web pages. |
| Image optimization | The alt attribute is available, and large files are compressed and converted to WebP. This speeds up the download speed. |
| Optimization for Mobile | Editor X is used for basic editing of the mobile version design. And the AMP framework speeds up the loading of blog pages in a mobile browser. |
| SSL certificate | Websites based on the platform encrypt data using SSL and HTTPS connections, which complies with international security standards |
| SEO and multilingualism | With Wix Multilingual, it’s easier to optimize language versions if you’re working for different countries. |
4. Additional features for SEO
Let’s talk separately about such a constructor option that will simplify SEO website promotion on Wix as SEO wizard.
Personalized optimization plan
With the help of sequential questions, the SEO Wizard helps you create an individual SEO checklist and identify optimization gaps. To do this, enter:
- business name,
- type of service (offline or online),
- three keywords that characterize the activity as accurately as possible.
After that, a step-by-step plan for connecting your resource to Google will be generated.
5. Advantages
Let’s summarize the main advantages that will make website promotion on Wix effective:
- Ease of use, without changing the code.
- Basic built-in SEO tools.
- Support for the built-in assistant for optimizing keywords and tags SEO Wizard.
- A large library of templates that positively affects the user experience.
- Integration with monitoring and analytics services.
Thanks to these features, the builder is suitable for resources in niches with low and medium competition. Even despite the limitations.
6. Disadvantages
The main disadvantages of Wix for SEO are related to limited access to the code. This makes it difficult to implement specific settings or integrations, for example:
- you cannot set up a 404 page and remove cyclic redirects,
- you cannot add a nofollow link,
- the .htaccess file is not supported,
- it is difficult to optimize the loading speed, which is sometimes further aggravated by overloaded templates and builder resources.
In addition, this builder provides fewer customization options than WordPress. Because of this, some traffic may be lost.
However, the built-in SEO optimization tools described above partially overlap these disadvantages.
If you have any doubts about whether you can launch a competent SEO website promotion on Wix on your own, it is better to contact professionals with experience.
7. Analytics and monitoring of SEO results on Wix
Wix’s website promotion functionality also includes analytics. A website on this platform integrates with the basic monitoring tools of an SEO specialist: Google Search Console, Google Analytics, Facebook Pixel. This way, you can detect errors in time, analyze positions and conversions, user experience, traffic quality, and other indicators from the website dashboard.
8. Recommendations for effective website promotion on WIX
Given the described pros and cons of the builder, here are some basic recommendations on how to set up SEO on Wix. Website promotion will be effective if you follow this algorithm of actions.
- Analysis. Traditional stage: we evaluate the current state (structure, design, content, tags, etc.) and correct errors.
- Connecting your own domain name.
- Connecting SEO Wizard – a built-in SEO wizard.
- Work with Title, Description, H1 meta tags on each page.
- Optimization of different types of content (text, video, images) in accordance with the requirements of search engines.
- Editing URLs.
- Setting up integrations, especially with GSC, uploading the sitemap.xml file, connecting the Google Analytics counter, etc.
And the last recommendation: the functionality for SEO website promotion on Wix is wider on the premium plan. Therefore, it is better to immediately include payment in the promotion budget.
9. Conclusions.
Websites on Wix can be effectively promoted with a competent approach, especially in niches with low and medium competition. Due to the simplicity of development and built-in basic optimization functions, website promotion on Wix can be easy to manage and at the same time have all the basic necessary SEO functions.
