Website promotion in the USA is a topical area for Ukrainian (and not only) business.
The main advantage of this market – solvent audience of 330 million people, active online, which in 2023 made purchases for $1.2 trillion (15.4% of all sales).
That said, SEO in the US has nuances, which we will reveal in this article.
Features of website promotion in the USA
Competition in the EN-segment is huge, so the promotion of the site in the USA will not be fast. What features should be taken into account to speed up the process:
- Diversity of traffic sources. In addition to Google (87.5%), Bing (7.4%) and Jahoo (2.6%), Youtube, social networks, aggregators like Amazon and forums like Reddit are also popular here.
- Dependence on updates. All updates are implemented primarily in the EN segment of the Internet.
- Content ist the King. Landing pages should be as useful, practical, and satisfying as possible, because Google is much better at analyzing EN-texts.
- Quality of link profile. Maximum natural and relevant backlinks – what search engines really like. Low quality ones will get you banned.
- Google My Business and Local SEO. It is more developed in the States than in other regions. So if a business can be placed on a map, it is a must have.
The main stages of promotion in the USA
Website promotion in the USA has two main vectors:
- promotion in organic search;
- local SEO and work with GMB.
To achieve these goals, it is important to work step by step.
Stages of work on SEO
Let’s briefly consider the main algorithm, according to which SEO promotion in the USA is built.
Choosing a domain name
We start with a domain relevant to the profile and geo of the business (all states – .us, a certain region – .nyc (New York), .la (Los Angeles), etc.). .com and other domain names can also be used. It is important to consider the history of the site when purchasing. Even if you are registering a new domain, it may have been used before, so check the name through Web.archive and through SEO services like Ahrefs.
Technical SEO
Technical optimization includes optimizing the crawling, rendering and indexing of the site, setting up GCS, optimizing microdata micropartitioning. Not forgetting load speed, adaptability, and other elements of Core Web Vitals.
Strategy development
The strategy outlines the priorities and order of SEO-work depending on the profile/scale of the business and budget. When promoting an online store – focus on organic SEO with emphasis on category pages, products, catalog filter pages. Promoting a cafe – focus on organic SEO, customer reviews. For a law firm, expert keyword content is important (promotion of service pages and expert blog articles).
Compiling a list of keywords
The competition for HF queries in the US is huge and at the initial stages it is better not to focus on them. It is more reasonable to focus on HF and LF queries (long-tail keywords) and expand the semantic core with relevant keys, taking into account geo.
On-page
According to the collected semantics we prepare content:
- unique: not only technically, but also in terms of meaning;
- credible. Americans love facts, figures and primary sources;
- in the language of the audience. American English has its own peculiarities, so it’s better to attract neutive authors.
Off-page (backlinks)
Guest articles, competent outreach, maximum viral content – this is the basis of competent external SEO promotion in the USA.
Analytics
What to pay attention to when analyzing the results:
- traffic dynamics;
- sudden spikes in traffic;
- PS organics;
- traffic that gives conversion;
- pages that give more leads.
If necessary, it is better to turn to experts who know how to “read” analytics.
The main stages of promotion in GMB in the USA
Promotion of a site in Google in the USA is impossible to imagine without its registration in Google My Business: 46% of search queries in Google relate to local businesses, and phrases with “near me” are entered 1.5 billion times a month.
Stages of GMB promotion in the US:
- Collecting “local” semantics.
- Create a profile on Google Maps.
- Maximum filling: NAP (Name, Address, Phone), other contacts, hours of operation, social networks and so on.
- Synchronizing data across platforms (same phone, email, address everywhere, etc.).
- Building up reviews.
- Keeping data up-to-date, such as holiday hours.
- Publishing articles and news in the account.
- Placing citations (mentions of the company address) on other sites.
With a systematic approach, local listings are a chance to get the most relevant traffic for free.
What is the difference between SEO in the U.S. and Ukraine
Let’s highlight the main differences between SEO processes in the USA and in Ukraine:
| Criterion | Ukraine | U.S.A. |
| Channels | Google Search Orientation | Google search, GBM, Bing search |
| Time to first results | from 6 months | from 8-12 months |
| Competition | below | above |
| Local SEO and GMB | less developed, since April 2022 GMB has been on pause for a year and a half | highly developed |
| Content quality requirements | below | above |
| Quality requirements for references | below variability in the construction of the profile is allowed |
above as natural and relevant as possible |
| Speed of updates | lower depends on the global nature of the update (sometimes changes do not go through immediately) |
maximum |
| Cost | below | above |
| Choosing SEO Tours | narrower not everyone is good at working with the Ukrainian language |
broader since most of them are focused on EN content and geo |
Features of the SEO market in the USA
The US SEO market is one of the largest and most competitive in the world: according to IBISworld , it was worth $76.1 billion in 2023 and grew at an average annual rate of 12.9% from 2018 to 2023.
Key characteristics of the SEO promotion market in the States:
- Competition. Both big players and local SEO agencies are active here. In addition, there are many teams and specialists from other countries (e.g. India, Pakistan, etc.) who offer a lower price for services. But, unfortunately, often the promotion of the site in Google in the USA, as in other search engines, low quality.
- Specific specialization. Many agencies specialize in a specific niche (e.g. SEO for real estate projects or SEO for household services);
- Highly technological. The development of AI and other tools for automation optimize the work of SEO-specialists. Ukrainian teams are not lagging behind in this.
- Multichannel. Successful projects require not only SEO, but comprehensive search marketing and work with several channels simultaneously.
SEO Trends in the US in 2024
In order for US website promotion to bear fruit in the future, SEO specialists need to keep their focus today:
- Content quality, especially with the rise of AI.
- Multiformat content and elaborate page structure to hit listings on different search engines, zero-cklick rendition, advanced snippets, AI-generated answers (SGE).
- Voice search. More than 60% of traffic comes to sites from mobile devices, where queries are “spoken” more often.
- Core Web Vitals factors. Mobile-adapted and technically quality sites are worthy of traffic.
How long does SEO take in the USA
SEO promotion in the USA takes much longer than in less competitive markets. With a comprehensive approach and urgent implementation of all SEO recommendations – it is 9-12 months. For comparison, in the UA-segment it is 6+ months.
Of course, there are different specific situations in which you can get quick results.
How much does SEO cost in the USA
Prices for seo promotion in the USA depend on the size and condition of the website, competition in the niche, and the cost of the contractor’s services. Local SEO firms bill at US prices. Average cost: from $750-2500 per month. It is more profitable and faster to turn to Ukrainian SEO-agencies: here the monthly price tag for SEO-support starts at $500 on average.
In addition to payment for SEO-work will be constant costs for tula, content and backlinks.
Promotion cases in the USA
In the practice of Advermedia on the request “website promotion USA” there are SEO-cases on promotion:
- website of hair extension studio: the number of visitors from search increased 13 times, SN expanded 7 times, and 80% entered the top 10 of the output;
- local business through Google maps: 6 times more views and almost 2 times more conversions from GMB got a site for installation and maintenance of garage doors;
- site of charging stations for electric cars: in 10 months made x4.5 in organic traffic (from 0 to 4.5k.) and almost 3 times more backlinks;
- mobile proxy site: after 5 months of work, organic traffic increased 15 times, and for priority queries we entered the top 10.
Frequently Asked Questions
Is SEO in the US only about Google?
The main search engine is Google, with Bing being the second. Other search engines are less important.
Is it possible to promote a website in the USA if you are in Ukraine?
Yes, you can be in any country and work on the promotion of the site in the U.S.
How can I evaluate the competition in the USA for my niche before I start working with SEO?
You can order a study of your niche and competitors before you start SEO promotion in the USA. Or do your own research with the help of SEO services Ahrefs, Serpstat (or others).
How to prepare English-language content for the project for the USA?
Our team will prepare assignments, select and test authors – native English speakers – for your project.
Conclusion
SEO in the US is a niche that is expensive, competitive, and complicated. But the results are worth it to understand and enter this market with your website. The main thing is to use “white” methods, focus on quality in all aspects and choose a reliable experienced contractor.
